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Since 2009 Adotomi has been working with the Facebook Ads API to bring audiences closer to advertisers.
SodaStream Case Study
Finding Fans
SodaStream felt that their fledgling fan page did not truly represent their offline presence. Through the use of Adotomi’s targeting and optimization techniques they were able to acquire highly engaged users from the most relevant demographics, thus transforming the SodaStream fan page into a large, bustling community of brand advocates.
Playtika Case Study
New Player Acquisition
Playtika used the Adotomi platform to find new players for their games. Adotomi enabled Playtika to build highly targeted and customized campaigns that matched their most important games. As a result of Adotomi Playtika was able to increase their new install volume by 203% and increase their Facebook Ad ROI by 36%.
William Hill
Optimizing Ad Performance
William Hill activated Adotomi’s automated real-time Facebook bidding solution from day one. By recognizing real-time user trends the algorithm was able to focus bids on the quality players while weeding out those who were less likely to convert. This resulted in a 72% increase in user volumes while cutting costs as CPA fell by 40%.
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